Mafi Natural Wooden Floors Showroom
About this project
A showroom designed to turn material quality into a clearer decision experience for clients. The space gives wood flooring enough presence, tactility, and rhythm to support both brand perception and product selection.
What kind of context it solves
A branded showroom where the material on display needed to become an experience, a commercial argument, and a decision tool for clients.
What it changes in practice
It turns the product into a clearer brand experience in which presentation, tactility, and spatial rhythm better support the sales process.
What it clarifies before the next step
It shows when a showroom should be treated as a space for persuasion and selection, not just as a display environment.
Results
- • +15% sales per square meter
- • +22% average showroom time
- • +18% pedestrian traffic
Project details
Awards & Distinctions
- 2025 , BIG see Interior Design Award, BIG see Awards, Winner (Retail) (Link)
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This type of project is relevant if your space needs to work more clearly, communicate more effectively, and support a coherent experience for clients or teams.
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